Spend your money wisely Imagine you have a store that sells chairs. You are a new business and have spent money on advertising, going as far as to pay $5 to each person that comes into your store, hoping that they’ll like a chair and buy it. You’ve spent $500 to get 100 people into your store, but only 2 people buy a chair. A pretty poor return on your advertising investment! Paid media ensures … Continue reading What Is CRO?